This is the Sideways philosophy…

It’s the people and places that have made us who we are, not the clothes on our backs or the phones in our pockets. Before making any big decision in life, we ask the simple question, “will I regret not doing this when I’m no longer able?” The answer is always “yes.” This approach has never steered us wrong and it’s the reason we are here today.

Our goal with Sideways is to change the way people engage with the world around them – by connecting them to the people and places that will entertain and inspire a whole new perspective. This is what we call the Experience Economy. And with this currency, people always have a damn good time:)